Healthy Progress!

This year I am really beginning to understand the key importance of real in depth research. By no means have I previously glossed over this step before.. but I am finding that with this new Healthy University project we are all a little worse for wear as to which direction we are actually headed in.

A lot of the time we all complain that we spend far too long not getting down to action straight away, but I feel like after my tutorial with Matt today, everything is seeming so much clearer and my team have realised that all our queries and uncertainty have actually been useful. It has allowed us to grasp a real understanding of our audience and exactly what it is that we need to specifically pinpoint with our research.

What we’ve discovered so far…

Target audience: As students of Cardiff school of art and design, we have decided to focus specifically on our peers around us. Not only do we have a good understanding of the university environment around us, but to simply look at Cardiff met as a whole audience is will not create a feasible solution. When we think about the multitude of people at our university, its clear to see that people have different ways of thinking. An art creative is going to have a completely different mindset to somebody who say, studies health sciences, and the way we approach each audience will need to cater to their individual personalities.

What is health: Health and wellbeing is such a vast idea. There’s good health, bad health, physical and mental health. At first mention, the initial consensus is that health is all about exercise, but it is so much more than that. Health is about how good you feel in and about yourself and it’s about what is healthy to you. As a team we have decided that for this topic we would like to focus on the term of ‘mental wellbeing’ with the idea that motivation and positivity will have the ability to change the way an individual thinks, providing them with a better lifestyle.

Making a change: What we have concluded is that unless there’s something in it for them, uni students are incredibly set in their own ways and procrastination is the heart and soul of university living. Thinking in ways to reward people is quite difficult, how can we engage with students without recording a diary everything they eat, do and think? Looking at some campaigns including ‘this girl can’ have solidified an achievement system of positive peer pressure. If an individual feels that they are not alone, they are more likely to feel motivated by others and encourage themselves not to give up by sharing their progress and achievements.

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Empathy in the Real World

Do I understand, intellectually and emotionally…

…my own feelings, thoughts and motivations – and whether or not I care?
I am very aware of my own thoughts and feelings, I feel as though I am emotionally aware and understand why I do things. In the context of university I know I am here to gain headway in the creative industry, although it is often said it’s not about the qualification but the skill, in the real world you need that piece of paper to confirm that you are capable and able to work in your field and have a theoretical understanding about audience and academic studies.
I personally care a great deal about doing the best I can in my projects, including this one. I understand the reasons we do things within a project but often find it hard to relate to the things at task, feeling that there is need to ‘fill out’ the course with things that in reality don’t have a real impact to our studies.
…the feelings, thoughts and motivations of other people – and whether or not I care about them?
I believe that other people have similar motivation and ideology to myself when it comes to university. We all want to be here to learn, and further our careers. I do care about other peoples feelings, I aspire to make people happy knowing how I would feel in their shoes.
…how capable I am of embracing, entering into and valuing another person’s feelings, thoughts and motivations – and whether or not I want to?
(e.g. How might I come to see other people’s points-of-view? What might I want to do in response?)
I take a real interest into how other people feel and what motivates them; part of why I feel I enjoy graphic communication and emotive design in the first place. I am one of those people who rarely takes things at first glance but thinks how I would react in that exact situation in order to understand how and why they may respond in that way.
How do we create design for people who don’t care?
1 : How do people actually behave? What do you think is influencing their behaviour – what’s going on in their thoughts?
People behave in the way which is easiest to them. If a person is influenced by other, their actions are not authentic, true motives are revealed when an individual is in their own company.
2 : How would I want people to behave?
I would want people to behave in a manner that is authentic to themselves, yet take consideration to how that may affect others. The primary goal of an action should not be to upset another, but to positively affect them.
3 : Why do I want people to behave in a particular way?
I would want people to actively behave in a way that creates a positive environment for themselves and others around them, in order to create happiness.
4 : How might I learn to empathise with people, in order to create mutually-beneficial design?
I could learn to understand why people choose to do things that may not necessarily be the same opinion as my own. Background, culture, age etc. all comes into play when realising why people do and think the way they do. They believe their actions are good when to others they may not. In design terms, I believe that a greater understanding about how actions are received by their audience, will benefit the creation of design.