This year I am really beginning to understand the key importance of real in depth research. By no means have I previously glossed over this step before.. but I am finding that with this new Healthy University project we are all a little worse for wear as to which direction we are actually headed in.
A lot of the time we all complain that we spend far too long not getting down to action straight away, but I feel like after my tutorial with Matt today, everything is seeming so much clearer and my team have realised that all our queries and uncertainty have actually been useful. It has allowed us to grasp a real understanding of our audience and exactly what it is that we need to specifically pinpoint with our research.
What we’ve discovered so far…
Target audience: As students of Cardiff school of art and design, we have decided to focus specifically on our peers around us. Not only do we have a good understanding of the university environment around us, but to simply look at Cardiff met as a whole audience is will not create a feasible solution. When we think about the multitude of people at our university, its clear to see that people have different ways of thinking. An art creative is going to have a completely different mindset to somebody who say, studies health sciences, and the way we approach each audience will need to cater to their individual personalities.
What is health: Health and wellbeing is such a vast idea. There’s good health, bad health, physical and mental health. At first mention, the initial consensus is that health is all about exercise, but it is so much more than that. Health is about how good you feel in and about yourself and it’s about what is healthy to you. As a team we have decided that for this topic we would like to focus on the term of ‘mental wellbeing’ with the idea that motivation and positivity will have the ability to change the way an individual thinks, providing them with a better lifestyle.
Making a change: What we have concluded is that unless there’s something in it for them, uni students are incredibly set in their own ways and procrastination is the heart and soul of university living. Thinking in ways to reward people is quite difficult, how can we engage with students without recording a diary everything they eat, do and think? Looking at some campaigns including ‘this girl can’ have solidified an achievement system of positive peer pressure. If an individual feels that they are not alone, they are more likely to feel motivated by others and encourage themselves not to give up by sharing their progress and achievements.
Do I understand, intellectually and emotionally…